Jacqueline Poehlman
Strategic marketing director with 20+ years of experience driving measurable growth for B2B, B2C, e-commerce, and agency clients. Expert in developing and executing integrated marketing strategies across digital channels—including paid social, SEO, email automation, web content, and e-commerce optimization. Proven ability to lead teams, manage cross-functional initiatives, oversee complex campaigns, and translate data insights into actionable decisions.
Location
Grand Rapids, MI
Competencies
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Digital Marketing & Paid Media: Meta Ads, Google Ads, Campaign Strategy, Funnel Optimization, A/B Testing, Email Marketing Automation
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Web Development & CMS: WordPress, Squarespace, HTML, CSS, JavaScript, Responsive Design, Website Migrations
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Analytics & Operations: Google Analytics, Data Analysis, Project Management (Asana, Trello, Basecamp, Jira), Budget Management
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Creative & Content: Adobe Creative Suite, Canva, Content Strategy, Copywriting
Recent Work
BLISSFUL WELLNESS MASSAGE WEBSITE
