I start the Pinterest rabbit hole.
Fascinating post title and pretty pin image? I’m so there.
I click, read, and repin. Then, I check out the related posts. That’s how the content curation train rides, yo.
Then I click to the homepage, to see if the author has a full-on arsenal of content that interests me. I’m into New Moon rituals right now, mmkay?
I look at the homepage. Then I cringe.
Her logo is about the size of my thumb. I can’t even read her tagline.
I keep scrolling. Her links at the bottom of her page are covered up.
I cringe, I cry, I die a little inside.
Then I make an assholelery pivot.
FACT: I preach authentic content creation but barely remember to blog myself. I don’t have an email list. I don’t have a lead magnet. I don’t have a YouTube channel.
One of my clients writes heart-wrenching, amazing emails and Instagram stories…but they’re laden with grammar typos.
Another is afraid to show up on video, but posts beautiful photography of her home and her business space.
It’s so easy now to post shame at everyone, for everything, and marketing is not alone in that. I understand why it’s so easy to just not do anything, when you know you won’t be able to do it perfectly.
But that author I just read about? I still signed up to receive her emails. I liked her on Facebook. I re-pinned her articles.
Does her shitty logo make me vomit in my mouth? Yes. But when you show up powerfully in your space and DO THE WORK ANYWAYS, it doesn’t matter. Authenticity and originality can overcome imperfection.
Now if you’ll excuse me, I’m going to post this blog. Without an image. Without SEO best practices in place. Because I want to show up now, before the inspiration fades.