When I consume something, it tends to be in the binge variety. Chocolate chips. Gilmore Girls. Entire pizzas. The Twilight series (and no, I’m not apologizing).
This week I’ve been binging on the Minimalists podcast, on a recommendation from my business bestie Erica. I tried it out expecting it to be preachy and abstract, but rather, it’s full of tangible, useful tidbits about how to be more intentional about every aspect of our everyday lives. I’m halfway through the episode on technology, and I’ve already deleted about 20 apps from my phone and all notifications (and it feels SOOOOO amazing).
It got me thinking about how business minimalism can be easily applied to communicating your joy, since I already preach about alignment and self-awareness.
The Minimalists themselves describe the concept as “a tool to rid yourself of life’s excess in favor of focusing on what’s important—so you can find happiness, fulfillment, and freedom.”
I ask you to look at your current business and consider: what is the excess? What are the things that you are doing that are keeping you from focusing on what’s important?
Is it responding to client inquiries? Posting to social media? Shopping for business supplies?
The Minimalists are quick to point out that the concept is different for every person. Maybe owning three cars seems excessive to you, but if tinkering with twenty year old car engines is your jam and it adds value to your life, then you do you. (I’m looking at you, boyfriend.)
Maybe you LOVE interacting with customers on Instagram and it makes your heart sing. Then rock it out! But if it’s just ANOTHER thing you have to do, then sod it.
Not sure if something is truly adding value? The Minimalists advise you to hide, delete, or otherwise go without the object for a period of time, and reflect on if you missed it.
What would happen if you turned off your blog comments, or stopped sending out the weekly newsletter you hated writing? Would you be missed, or would you feel energized about having the time to see another client in your week?
If you hate doing something, it will be reflected in the energy you give off towards it. If you hate Facebook, then don’t have a Facebook group.
What about those things that you *have* to do, like your bookkeeping? Or your laundry? OUTSOURCE IT, GODDAMMIT!
It doesn’t have to happen all at once. Maybe instead of quitting Twitter cold turkey like I did, you could schedule one less blog post in a week. Block out white space in your schedule where you’d normally see a client, and schedule a walk or some big-picture brainstorming. Taking even the smallest step to walk away from something that adds no value to your business is an easy method to finding more joy.