Every entrepreneur has moments where they deeply question their path and what they are doing. I’m not going to pretend I’m any different. This first year of running Communicate Your Joy has been touch. I haven’t wanted to share this, but my two biggest and highest paying clients both fired me. That’s right, I’ve already been fired more times as a freelance consultant than I ever was in my full time career.
And it’s been the greatest thing that’s happened to me in starting my business.
These two clients would have been dreams to most marketing professionals. They paid well, had plenty of work available, held regular check ins with me to see how I was doing.
Both times I got let go, I immediately internalized the situation for weeks. I really wasn’t good enough. Who was I to think that I could make it on my own? I didn’t do a good job at setting deadlines for myself. I was late on timelines. I’m not good at understanding brand voice. It went on and on.
But then, I looked back at the clients who have stayed with me. And I realized that the clients who had fired me were very different than those people.
Both of the firing rangers were men, who had a very traditional, high-performing mentality when it came to their business. They loved reading reports, and having status meetings, and coming up with systems, and making profits.
There is absolutely nothing wrong with that approach. It is how about 98% of the world does business.
The clients who have stayed with me, however, are in the other 2%. They could care less about if their website reaches 10000 monthly visitors, if it means that they were able to truly help 5 of them. They go home at night and they don’t think about conversion rates. They think about their families, and what’s for dinner. They might think of work, don’t get me wrong. But they’re thinking more about that client who just came in, and an approach that can be used to help him or her.
I’m wearing my liberal snowflake hat, you might be saying. Yes, it would be great if we could all help people, but Jacqui, homegirl’s gotta eat too.
I get it. Money is power. But what would you think if I told you that your business does not have to be the thing that brings you money?
My loves, your money worries are clouding your great potential. You can’t be focused on writing the yoga teacher training the world needs if you’re spending all your energy worried about your mortgage.
It’s not just money, too. Time, customers, Instagram followers, website traffic – all of these are lovely little germs that can cause any small business owner a wonderful diagnosis of scarcity mindset. And friends, most of the marketing work that exists today is the Dimetapp elixir that masks the true illness of that mindset.
When you find yourself focusing on the fact that you do not have enough of ANYTHING, the Universe conspires to bring you more of that lack. When I go in to work with a client who is focused on scarcity, it won’t be successful, because two powerful people will now be focused on it.
I started doing dog walking earlier this fall for a few hours every week. It brings me income, forces me to get out of my house and exercise, and spending time with dogs always raises my vibration.
Is it any wonder, with what I said here, that I signed three new dream clients in the first two weeks I was walking? Because I stopped focusing on my own lacks in my business, and realized that it wasn’t the only thing that could bring me prosperity.
Recently, I removed the tagline “Heart centered marketing for small business” from my website, and I’ve changed my job title to “Messaging Magician.” I hope this brings a bit of clarity to the fact that I no longer will work with people who just care about getting more. Like you, I want to help people. I want to feel the energy that you bring forth when you share your gifts with the universe, and help you translate that vision to the world through words.
Will we still use traditional marketing strategies? Yes. But we’ll do so in a way that best suits you. My approach is to help you move forward seamslessly towards your dreams, not because it may bring in an onslaught of what you feel is missing.
Goodbye, marketing. Hello, joy.