I believe that marketing is most effective when it has HEART. How do you know if you have it? Here’s the way to find out:
Human – is your marketing generated by YOU, and not a robot or a webinar you watched?
Exciting – are you 110% passionate about what you’re selling?
Authentic – are you being true to yourself? Not perfect, but true?
Responsive – do you communicate with your customers and your vendors?
Timely – do you talk to your customers on a regular basis?
My business was founded because I found many vendors did marketing without HEART. They oversold customers on solutions that would make them a lot of money, but weren’t necessarily a good fit for the end use. They ignored customer needs, or lied to them. They used cookie cutter solutions. They treated people as profits and not human beings.
Because of this, I value honesty, transparency, and the highest level of integrity in my business operations. I’ll provide you a statement of work before we begin any project together that outlines the agreed upon work, the costs, and other legalese. PLEASE READ IT. By proceeding with work, you are agreeing to the terms of that statement.
Things I’m into:
- Working with people and projects that make the world a better place.
- Collaborations on Zoom.
- My family, boo, and my friends.
- Voxer channels.
- Facebook groups.
Things I’m not into:
- Phone calls. I work almost exclusively from my car, the library, and the coffee shop. None of those places are conducive to receiving calls. If you need to have a real-time chat, please schedule a time with me to do so (or at least shoot me a text first that says “OK to call about this?)
- Overdue invoices. In general, I invoice on the 15th of the month for work completed in the prior month, and invoices are due in 7 days. I keep my prices low because I remember from my own experiences of being poor and I believe my services should be accessible to everyone. However, I’m not rolling in dough. I use the money you pay me to pay my mortgage and my car, not for spa days or vacations. Not paying me means I can’t do those things. Banks generally don’t dig that.
- Refunds. The communications industry is highly subjective. I cannot guarantee the success of any particular communications strategy or tactic. Like any service-based business, you are paying for my time. Therefore, I do not offer refunds once work has begun on a project.
- Donald Trump. If you’re a fan, we’re probably not a good fit.
- Assumptions about my availability. I’m a single soccer mom and my life is a carefully-crafted plan. I’m methodical about structuring my time, which makes me really good at accomplishing work quickly. However, it also means I’m usually not available for last-minute meetings. Please be cognizant of my time, and I’ll do likewise for you.