Guidelines for Joyful Marketing Strategy Collaboration
Why did you start Communicate Your Joy?
I’m a single mama with two elementary age kids, and the time commitment of a regular 9-to-5 job meant I was missing out on a lot of stuff. Scrambling to find childcare coverage on sick days and snow days got old. I’m also an only child, and taking care of my aging parents is one of my top priorities.
I’ve always been a student of the mindset “work smarter not harder.” Without the confines of a climate controlled office, I can accomplish more in a few hours at home in my yoga pants than I ever did working in a windowless cube.
I believe in transparency with my clients. I saw countless examples in the corporate world of people in leadership positions doing things they’d be ashamed to tell their kids about.
What sorts of projects do you like to work on?
I’m a writer first, so any projects that allow me to express myself through words are a great fit! Website content rewrites, content strategy, blog posts, editing, proofreading, and copywriting are some of my favorite types of work. I also have experience in email marketing, website design and development, social media, and PPC marketing (Google and Facebook ads).
Where do we get started?
I like to start working with clients with a $350 “Messaging Magic” document. This lets me take a look at what you’re doing now and come back with about 5-10 pages of observations and recommendations, based on your workload, timeline, and competition in the marketplace. If you do nothing else, this document lays out exactly what you should be doing to communicate your business!
How much does it cost to work with you?
I think I want to work with you! What does your process look like?
Great! We’ll start by having an initial meeting (face-to-face is my preference) so I can understand more about your business and your personality.
If it seems like a good fit on both sides, I’ll come back with a statement of work that details exactly what I understand what you want me to do, the timeline, and the full cost, which I’ll send to you via email. If everything looks good, I’ll send you an invoice for your project (I use Square), and work will commence when I receive your payment.
How do I pay you?
Monthly retainer clients will be invoiced at the end of every month for the previous month’s work, and payments are due within 10 days. For project-based clients, I invoice a 50% deposit at the start of the project, and the remainder will be billed in increments with the completion of agreed upon milestones.
When do you work?
My regular office hours are from 9am – 3pm Monday through Friday. I reserve nights and weekends for rest, play, and family.
How do you like to communicate?
I greatly prefer emails over phone calls. I work in coffee shops a lot, and we all hate that person who talks loudly on their phone in coffee shops. I usually do not respond to unexpected phone calls.
I also try to limit the amount of time I am in my inbox to 2-3 times per day, and send one, focused communication rather than a string of emails or texts.
How do I get to review the work you’ve completed for me?
I will usually write your piece and share it with you in Google Docs. You can add comments or suggest edits by clicking ‘insert’ and ‘comment.’ Clients will then have between one and three rounds of revisions, depending on the project.
Do you offer refunds?
I want all my clients to be happy, and I value transparency and honesty in all of my professional relationships. Unfortunately, the communications industry is highly subjective. I cannot guarantee the success of any particular communications strategy or tactic. Like any service-based business, you are paying for my time and therefore, I do not offer refunds. Consider this example: if you’re not happy with your steak dinner, a waiter can offer to cook you a different dish, but ultimately you need to pay for taking up the time at the table at the restaurant.