Like you, I also have a great case of the “I don’t feel like marketing” itis. This is the way most of my blog posts start:
Me: “Self, you’re going to write a blog today.” Schedules time for it.
When the time shows up:
Insert thumb twiddling. Computer staring. Spotify playlist switching. Go down a Google rabbit hole of something marginally related (“hey, let’s include a cat video on this post!”).
The worst part of working on your business is often when you actually have to work on your business, and not your client’s.
Blogging is one of my favorite methods of my own marketing, but hon, I get it.
Here are 6 things that I do to market my business when I don’t feel like it:
- Don’t do it at all. Plan your self-business-care time on a day when it’s 80 and gorgeous? Fuck that shit. Go to the beach. If you don’t, what you produce won’t be from an aligned place. You’ll be bitter about missing out on your Vitamin D and it will be reflected in what you come up with. In addition, I usually find myself to become more inspired once I step away from what I was doing. I like to write content in the shower. For real.
- Give yourself a time limit. Let’s face it, the first 10 minutes of doing anything are usually the worst. But if I push past that and commit to doing something for like…25 minutes (Pomodoro technique, anyone?), then chances are, I’m all in.
- Set yourself a ritual. For me, work can only begin once I’ve smelled my Rosemary essential oil , lit a candle, poured some tea, and put on a playlist. Yours may be different. Maybe it’s different for your client work vs. work you do for yourself. Experiment with what gets you in the mood to create and out of the “I don’t feel like marketing” mindset.
- Make your work into play time. Does anyone else like to putter? I’m a putterer. Sometimes, “creating a content calendar” really ends up with me tinkering around with my opt-in sequence. Or changing the theme of my website. But you know what? Those moments of playing around often lead to me turning on my creative juices and feeling inspired to develop something great.
- Get inspired by someone else. DISCLAIMER: I am not giving you permission to go down an Internet vortex. But taking 5-10 minutes to read someone who’s in a similar niche often inspires me to go “hmmm, I could write about that from a different angle.” If you do yoga and see a blog post about healing anxiety, and you notice your favorite posture isn’t on there…write a blog post about it!
- Do something for your clients. Self-promotion often doesn’t happen because of imposter syndrome (ie “who am I to be an expert about this?”) By getting into your work that you do for someone else, you’ll start to convince yourself that you CAN make a difference for someone, and know just what you need to highlight to prospects.
What do you do when you don’t feel like working on your own stuff? I’d love to hear about it! Contact me and let’s have a conversation!